Meridian stands out for its transparency, allowing users to customize the code and parameters to meet their specific requirements. It emphasizes privacy, advanced measurement, and accessibility for marketers. Some of its key features include calibration with incrementality experiments, incorporation of reach and frequency, and specialized guidance on measuring search across all media channels1.

In summary, Meridian provides deeper insights into marketing outcomes and decision-making, making it a valuable tool for enhancing measurement strategies in the evolving landscape of marketing analytics.