On December 4, 2025, real estate developer Gaur Group and quick-commerce platform Zepto unveiled a captivating Out-of-Home (OOH) advertising campaign in Noida, India, featuring striking 3D elements to promote a groundbreaking integration: the ability to browse and purchase Gaur Group properties directly via the Zepto app. This collaboration blends the worlds of homeownership aspirations with ultra-fast delivery convenience, executed by media agency Coral Media along the high-traffic Botanical Garden stretch.

Campaign Highlights

• Creative Concept: The installation uses a long-format billboard as a “shared canvas” to weave emotional storytelling with practical action. One side showcases Gaur Chrysalis (a Gaur Group project) with the tagline: “Once a dream is now a reality, that’s the beauty of becoming.” This seamlessly transitions to Zepto’s side: “Once wished is now arriving, that’s the beauty of delivering.” The design emphasizes clarity and sensory engagement, with 3D visuals that pop against the urban backdrop, drawing commuters’ attention and symbolizing how dreams (homes) can be “delivered” as swiftly as everyday essentials.
• Strategic Placement and Execution: Positioned in a bustling area frequented by potential homebuyers and urban professionals, the campaign leverages OOH’s immediacy to drive app downloads and inquiries. Coral Media handled the installation, incorporating 3D anamorphic elements for a dynamic, illusion-like effect that enhances memorability.
• Objective and Innovation: Beyond promotion, this marks a first-of-its-kind tie-up in India’s real estate sector, positioning Zepto as more than a grocery app—it’s now a gateway to major life purchases. The 3D integration aligns with rising trends in experiential OOH, making static billboards feel interactive and shareable on social media.

This launch follows a wave of creative OOH activations in late 2025, including Zepto’s partnerships with brands like The Ordinary for skincare deliveries. For visuals or further details, check the original coverage on Media4Growth.

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