Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers are more volatile. Competition is stiff. New channels keep emerging, and economic conditions change faster and are harder to predict.

That’s why it’s so crucial for marketers to use the right data to guide their spending decisions. And one set of data that often gets overlooked in media planning is competitive advertising intelligence: reliable, granular data that comes from monitoring detailed ad spend from all the major players—industry by industry, country by country, month after month. The insights can be invaluable to inform strategy, identify new opportunities and outmaneuver rivals.

Ad spending trends by category

Nielsen Ad Intel data supports the general consensus that if there’s a time to advertise, it’s in November and December, when consumers do the bulk of their holiday shopping. But that doesn’t mean that they don’t run any advertising the rest of the year.Ad spending trends around the world Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers are more volatile. Competition is stiff. New channels keep emerging, and economic conditions change faster and are harder to predict. That’s why it’s so crucial for marketers to use the right data to guide their spending decisions. And one set of data that often gets overlooked in media planning is competitive advertising intelligence: reliable, granular data that comes from monitoring detailed ad spend from all the major players—industry by industry, country by country, month after month. The insights can be invaluable to inform strategy, identify new opportunities and outmaneuver rivals. Ad spending trends by category Nielsen Ad Intel data supports the general consensus that if there’s a time to advertise, it’s in November and December, when consumers do the bulk of their holiday shopping. But that doesn’t mean that they don’t run any advertising the rest of the year.

Ad spending trends around the world

Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers are more volatile. Competition is stiff. New channels keep emerging, and economic conditions change faster and are harder to predict.

That’s why it’s so crucial for marketers to use the right data to guide their spending decisions. And one set of data that often gets overlooked in media planning is competitive advertising intelligence: reliable, granular data that comes from monitoring detailed ad spend from all the major players—industry by industry, country by country, month after month. The insights can be invaluable to inform strategy, identify new opportunities and outmaneuver rivals.

Ad spending trends by category

Nielsen Ad Intel data supports the general consensus that if there’s a time to advertise, it’s in November and December, when consumers do the bulk of their holiday shopping. But that doesn’t mean that they don’t run any advertising the rest of the year.Ad spending trends around the world Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers are more volatile. Competition is stiff. New channels keep emerging, and economic conditions change faster and are harder to predict. That’s why it’s so crucial for marketers to use the right data to guide their spending decisions. And one set of data that often gets overlooked in media planning is competitive advertising intelligence: reliable, granular data that comes from monitoring detailed ad spend from all the major players—industry by industry, country by country, month after month. The insights can be invaluable to inform strategy, identify new opportunities and outmaneuver rivals. Ad spending trends by category Nielsen Ad Intel data supports the general consensus that if there’s a time to advertise, it’s in November and December, when consumers do the bulk of their holiday shopping. But that doesn’t mean that they don’t run any advertising the rest of the year.

Ad spending trends around the world

Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers are more volatile. Competition is stiff. New channels keep emerging, and economic conditions change faster and are harder to predict.

That’s why it’s so crucial for marketers to use the right data to guide their spending decisions. And one set of data that often gets overlooked in media planning is competitive advertising intelligence: reliable, granular data that comes from monitoring detailed ad spend from all the major players—industry by industry, country by country, month after month. The insights can be invaluable to inform strategy, identify new opportunities and outmaneuver rivals.

Ad spending trends by category

Nielsen Ad Intel data supports the general consensus that if there’s a time to advertise, it’s in November and December, when consumers do the bulk of their holiday shopping. But that doesn’t mean that they don’t run any advertising the rest of the year.Ad spending trends around the world Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers are more volatile. Competition is stiff. New channels keep emerging, and economic conditions change faster and are harder to predict. That’s why it’s so crucial for marketers to use the right data to guide their spending decisions. And one set of data that often gets overlooked in media planning is competitive advertising intelligence: reliable, granular data that comes from monitoring detailed ad spend from all the major players—industry by industry, country by country, month after month. The insights can be invaluable to inform strategy, identify new opportunities and outmaneuver rivals. Ad spending trends by category Nielsen Ad Intel data supports the general consensus that if there’s a time to advertise, it’s in November and December, when consumers do the bulk of their holiday shopping. But that doesn’t mean that they don’t run any advertising the rest of the year.

Ad spending trends around the world

Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers are more volatile. Competition is stiff. New channels keep emerging, and economic conditions change faster and are harder to predict.

That’s why it’s so crucial for marketers to use the right data to guide their spending decisions. And one set of data that often gets overlooked in media planning is competitive advertising intelligence: reliable, granular data that comes from monitoring detailed ad spend from all the major players—industry by industry, country by country, month after month. The insights can be invaluable to inform strategy, identify new opportunities and outmaneuver rivals.

Ad spending trends by category

Nielsen Ad Intel data supports the general consensus that if there’s a time to advertise, it’s in November and December, when consumers do the bulk of their holiday shopping. But that doesn’t mean that they don’t run any advertising the rest of the year.Ad spending trends around the world Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers are more volatile. Competition is stiff. New channels keep emerging, and economic conditions change faster and are harder to predict. That’s why it’s so crucial for marketers to use the right data to guide their spending decisions. And one set of data that often gets overlooked in media planning is competitive advertising intelligence: reliable, granular data that comes from monitoring detailed ad spend from all the major players—industry by industry, country by country, month after month. The insights can be invaluable to inform strategy, identify new opportunities and outmaneuver rivals. Ad spending trends by category Nielsen Ad Intel data supports the general consensus that if there’s a time to advertise, it’s in November and December, when consumers do the bulk of their holiday shopping. But that doesn’t mean that they don’t run any advertising the rest of the year.