81% of promotion infringement were because of deceiving claims in FY24– ASCI

The Advertising Standards Council of India (ASCI) recently revealed that a significant 81% of promotion infringement cases in the fiscal year 2024 were attributed to deceptive claims. This statistic underscores the critical importance of ethical advertising practices and the need for stringent regulations to curb misleading marketing tactics. Deceptive claims not only erode consumer trust but also tarnish the reputation of brands and the industry as a whole. As consumers become more discerning and demand transparency, advertisers must prioritize honesty and accuracy in their messaging to foster long-term relationships with their target audience. The ASCI’s findings serve as a stark reminder of the consequences of deceptive advertising and emphasize the imperative for brands to uphold integrity and authenticity in their communications.